Leland+ Content Library

How to Write the Kellogg Purpose & Leadership Essay

A top MBA admissions expert analyzes a successful Kellogg essay and shares how to answer the prompt, "Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value."

Kellogg Leadership Essay Example - Brave Leaders Create Value

This essay responds to a Kellogg MBA application prompt: "Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn?"

How to Find Your Core Values

Learn how to identify your core values and use them to guide your career and life decisions. We'll provide a simple exercise to help you discover what truly matters to you.

The 2 Key Questions in College Applications

Learn how to effectively answer the two most important questions in your college applications: "Who are you?" and "Why us?" with a deep dive into personal statements, extracurriculars, and supplemental essays.

Make the Most of Your Internships

Go beyond a temporary job and learn how to make your internship a powerful launching pad for your career. We'll show you how to set goals, network effectively, and stand out.

Sample Resume Bullet Points

This guide includes a set of résumé bullet points designed to showcase a wide range of skills and industries. Each bullet uses a strong action verb and highlights a quantifiable outcome.

Networking Log

Keep track of all your coffee chats in one place! This tool allows you to record conversation notes, follow-ups, and next steps so you can maintain organized and professional outreach.

Network Your Way

Join this session to learn practical, authentic approaches to networking. You’ll gain tools for preparation, reflection, and activating your network—leaving with ideas and strategies to build stronger, more genuine connections.

How I Made My Company AI-First

After this session, you'll know how to audit your existing workflows and identify where AI agents can replace manual processes without breaking what already works. We'll cover how to prioritize which functions to automate first, how to evaluate and connect the right tools, and how to build internal buy-in when your team is skeptical.

How to Network Your Way Into Private Equity

After this session, you will know how to build a PE network that actually generates referrals, not just connections. We will cover how to identify and approach associates and principals at target firms, what to say in outreach emails that get responses, and how to turn informational calls into relationships that move your candidacy forward.

Maximizing Your Campus Visit

This guide emphasizes the importance of campus visits for prospective students, offering advice on when and how to visit, what to observe, key questions to ask, and strategies for managing visit expenses.

Guide to the McKinsey Personal Experience Interview (PEI)

This guide breaks down the McKinsey Personal Experience Interview (PEI) and provides a framework for structuring your stories. Learn how to prepare for the five key leadership dimensions and ace your interview.

Negotiating the Offer: Negotiate the Offer & Close

Learn how to close a job offer negotiation with confidence. This guide gives you the language, strategies, and mindset you need to navigate the final steps and get the offer you deserve.

Interview Synthesis Guide: From Data to Decisions

Step-by-step synthesis guide covering the 5-step process (consolidate, identify patterns, prioritize, validate JTBD, decide what to build), pattern-finding questions to ask across interviews, priority framework matrix, common synthesis mistakes to avoid, signs you've done good synthesis, and an action plan.

Knight-Hennessy Individual Interview Prep Guide

Sample Questions and Guideline of Knight-Hennessy Finalist Interview

Networking with Students & Alumni

Strategies for meaningful outreach to Kellogg students and alumni.

Managing MBA Application Stress (Deck)

Learn from the slides of a past event designed to help you think through the honest realities of the process and buckling down of it all, how to keep your health and life in the foreground even with a lot going on, and how to not think of your health like firewood in service of a work product.