Marketing Career Goal: Positioning yourself as an applicant
Beginning with school selection and then weaving a consistent story between your resume, career goal essay, and interviews about your plan to pursue a marketing career, we'll differentiate you from other applicants by showing a well thought out plan and understanding of the MBA hiring landscape within marketing so you can demonstrate not only your post-MBA career goals, but what goals you're looking to achieve in 3-5 years post-MBA. (Basic and Lite package) After that, we'll wrap with a preview of what recruiting for marketing looks like with the associated timelines. (Advanced Package)
What's included
I like to dig deeper beneath the surface as to why applicants are pursuing business school, then providing relevant information on the MBA hiring market to see if the career goals are plausible, or if they need revision. I don't want applicants to be admitted only to find out that their career goals aren't plausible once they get to campus!
- A polished career goals essay explaining your interest in marketing, and more importantly, showing the adcom that you're deeply knowledgeable about the career path you're planning to pursue at their school
- Crafting answers around career goals for the interview portion of the application. Some adcoms are more knowledgeable than others about post-MBA career goals. We'll prepare so that you're more knowledgeable than your interviewer!
- Preview of marketing recruiting - what to expect, the timelines, and the mechanics surrounding both on and off campus recruiting. (Advanced Package only)
Meet your expert

Spencer S.
Expert MBA Career Coach: Perfect for those with defined career goals
Navy Veteran who used a full-time MBA to make the transition to marketing. Interned at Colgate-Palmolive before joining Sling TV in a partner marketing role the year Sling launched as the first OTT live TV service. Highly knowledgeable about veteran transition both with and without an MBA as well as recruiting processes of traditional MBA paths such as investment banking, brand management, consulting, operations, general management, tech, healthcare, real estate, etc. Brings a career-focused lens to admissions consulting, as well as using career goals as a key part of school selection in both where to apply, and ultimately, where to attend.