Product Management 101
This package is designed to provide a structured, end-to-end foundation in Product Management, with a strong focus on real-world execution, product thinking, and storytelling. We will work together to build your core PM skillset by focusing on: 1) Product Thinking Fundamentals: Learn how to identify customer problems, define business objectives, and approach problems like a product owner rather than a feature executor. 2) 0 → 1 Product Execution Framework: Develop structured product approaches covering- Business Objective → Success Metrics → Stakeholder Alignment → Prioritization → Epics & Stories → Execution. 3) Experience & Storytelling Development: Refine your past work into clear, outcome-driven product narratives that demonstrate ownership, impact, and structured thinking. 4) Execution & Delivery Skills: Learn how to break down features into epics and stories, manage dependencies, and drive cross-functional alignment across engineering, design, and business teams. 5) Marketplace & Growth Thinking (Advanced Edge): Build a strong understanding of platforms, ecosystems, and revenue-driven product decisions, especially relevant for e-commerce and growth-focused roles. 6) Practical Product Scenarios: Work through real-world product problems (e.g., launching a new category, scaling a marketplace, improving a customer journey) to strengthen applied thinking.
What's included
How I work with clients: - Highly interactive and tailored sessions based on your background and goals - Focus on practical application and real-world scenarios, not just theory - Iterative feedback to refine thinking and approach - Clear, actionable next steps after every session You can expect a mix of: - Live working sessions (frameworks, problem-solving, story building) - Guided exercises and real-world scenarios - Ongoing refinement of product thinking and execution skills
- A clear and structured approach to solving product problems end-to-end.
- 2–3 strong product narratives demonstrating ownership and impact.
- A repeatable framework for 0→1 product development and execution.
- Improved ability to connect product decisions to business outcomes and metrics
- Stronger understanding of cross-functional collaboration and execution dynamics
- A solid foundation in marketplace, e-commerce, healthcare and growth product thinking
Meet your expert
Yaras S.
Break into Product Management | Apple & Nike PM | Carneige Mellon
I’m a builder at heart who took the scenic route into tech leadership. I worked as a Product Manager at Nike and Apple and bring a strong foundation in problem framing, user empathy, and prioritization the core of problem thinking. I earned my Master of Science in Software Management at Carnegie Mellon University, where I learned to translate messy ideas into products people actually love. I’ve shipped large-scale e-commerce and personalization features used by millions. What matters to me isn’t just the launch; it’s the story behind it, the trade-offs, the teamwork, and the growth. I’ve helped many international student figuring out a new system, early-career PM hunting for a break, and the lead PM guiding cross-functional teams through ambiguity. Those chapters taught me to coach with empathy and rigor: clear goals, honest feedback, and systems that make progress inevitable. Outside work, I’m usually hiking, traveling, and exploring new food. I love winding down with fictional shows and movies. I care deeply about sustainable habits (health, learning, craft) because lasting careers are marathons, not sprints.
