The Roll Up Playbook
The rollup is the most reliable path to a lower-middle-market exit available to a Main Street operator. The math is simple: buy three businesses at a 3x multiple, combine them, and the market reprices your portfolio at 5x or 6x. That gap — the multiple arbitrage — does not come from working harder.
The rollup is the most reliable path to a lower-middle-market exit available to a Main Street operator. The math is simple: buy three businesses at a 3x multiple, combine them, and the market reprices your portfolio at 5x or 6x. That gap — the multiple arbitrage — does not come from working harder. It comes from understanding how institutional buyers price scale.
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Meet your expert
Heather B.
Scale Your Biz, Not Your Hours.
At 23, I co-founded Utah’s largest vehicle wrap company. (Yes, that meant rolling up my sleeves in a male-dominated industry and wrapping my way to “Queen of Wraps” .) But here’s the truth: I didn’t fall in love with cars—I fell in love with turning ideas into empires. Now, I run Buy-Scale-Sell, where I help entrepreneurs do 3 things: 1️⃣ 𝗕𝗨𝗬 undervalued businesses (the kind others overlook). 2️⃣ 𝗦𝗖𝗔𝗟𝗘 them into cash-flow machines (no fluff, just systems). 3️⃣ 𝗦𝗘𝗟𝗟 on their terms (with a legacy that lasts). 𝗪𝗵𝘆? Because I’m allergic to “playing small.” Because too many brilliant minds build businesses that die with them. And because wealth isn’t just about money—it’s about freedom. Fun facts about me: I am a LOT. You know the Icona Pop lyrics, "the party don't start 'til I walk in!" that was written about me! My idea of self-care? Renegotiating a client’s business sale over Protien Foundry. I believe in equity over ego—if we partner, I’ll earn my stake or walk away. If you’re here to: Buy your first (or fifth) business… Scale without burning out… Or sell with a payday that lets you actually retire… Let’s connect. I don’t do “maybe.” I do ”Let’s make it happen.”
