Your First 90 Days: Be the Hire They Meant to Make

You have the new job or role, or you are about to start. The risk now is not the search. It is the first 90 days. Team huddles, difficult discussions, the AI stack, tying results to sales pipeline. Teams expect a marketing leader who can choose tools, design inputs, and knows how to spot bad outputs. This engagement is a structured first 90 days for a marketing professional stepping into a new company, a new role, or a promotion. Together, we turn your new job or role into a 90-day plan, a stakeholder map, a working AI stack, and a visible win you can point to before the honeymoon ends. ⦾ Six 1:1 sessions across the first 90 days: before day one or in week one, then at day 30, day 60, and day 90. ⦾ Async review between sessions on the 30-60-90 plan, your reflections and notes, what's going well and also the challenges, and the AI workflows you are actually using. ⦾ Mandate readout: what you were hired to do, what your manager will actually judge, and what not to tackle in the first month. ⦾ Stakeholder map: manager, peers, sales, product, and the one skeptic, with how you will use the first conversations. ⦾ Narrative for the room: the three-line story you will use in the intro meetings, so the role is framed before someone else frames it. ⦾ AI stack for this role: which tools to use for research, drafting, and analysis, which to skip, and the check you run before anything AI-written reaches a stakeholder. ⦾ One early win, scoped so it is visible by day 60, with AI used where it shortens the work and your judgment where it cannot: a brief, a readout, a decision, or a fix, not a rebrand. Examples: A pipeline readout on the last two campaigns: spend, sourced pipeline, conversion roadmap, sales pipe impact. ⦾ One broken handoff fixed, with the new brief or SLA in use: lead routing, campaign request form, or event follow-up. ⦾ A kill on a channel or program that was spending without a sourced-pipeline number, with the budget moved. ⦾ Day-60 reset: what to drop, what to protect, what has to be true by day 90, and whether the AI workflow is saving time or creating rework. ⦾ Close: a written read on how your first 90 days landed, the two priorities for the next two quarters, and the AI practice worth keeping. Pricing note: I am a successful chief marketing officer, but I am new to Leland. I am offering a founding client discount of $200 off the package price for my first three clients, in exchange for a review at the end of our work together.