Customer Discovery Workshop
3 x 1-hour sessions | Louis Stenmark Most early-stage founders aren't struggling because of their product. They're struggling because they haven't done the deep work of finding, understanding, and talking to their actual customer. This workshop fixes that. Over three focused sessions, we work through the full customer discovery process together and build a growth strategy matched to how your specific buyer makes decisions. Every session produces real deliverables you can act on immediately. --- **Session 1: Find Your Customer** We define your beachhead ICP and map exactly where your customer exists — the communities they're in, the content they consume, the spaces where they're already talking about their problems. **Between sessions:** You go do fieldwork in those spaces and bring back observations. **Session 2: Understand What They Actually Want** We debrief your fieldwork, build a personalised discovery question set, and rewrite your value proposition using the exact language your customers use. **Between sessions:** You run real discovery conversations and bring back what you heard. **Session 3: Build Your Growth Plan** We work through your channel strategy and close with a concrete 30-day action plan you can start executing the same day. --- I've applied this process at Windfall Bio (raising $37M from Bill Gates and Amazon) and with consulting clients across climate tech, specialist B2B markets, and beyond. The process works because it's built around what your specific customers actually say.
What's included
These sessions are working sessions, not lectures. We're building things together in real time. I bring the frameworks and the experience, you bring your business and your observations. Every exercise is designed to produce something you can use, not just something to think about.
- The Customer Discovery Workshop is designed to help early-stage founders identify and understand their actual customers, addressing a common struggle in the startup phase.
- Session 1 focuses on defining the ideal customer profile (ICP) and identifying where these customers are active, followed by fieldwork to gather insights.
- Session 2 involves analyzing fieldwork results, creating a personalized discovery question set, and refining the value proposition using customer language.
- Session 3 culminates in developing a channel strategy and a 30-day action plan for immediate execution.
- Participants will gain a deeper understanding of their target audience, enabling them to craft compelling marketing campaigns and build authentic connections.
Meet your expert
Louis S.
Forbes 30U30 | Director of Marketing at Windfall Bio | Stanford Alumni
A former International Student-Athlete at Stanford and a Forbes 30 Under 30 honoree, I co-founded Windfall Bio (methane-to-fertilizer), whose product was named one of Time Magazine's Best Inventions 2024. I'm also a passionate Music Producer and love to start new side hustles to learn new skills!