Become a digital marketing expert - grow and scale your business!
This strategic package helps business owners and marketing leaders develop a clear digital marketing roadmap based on proven strategies I've implemented with hundreds of companies during my decade at Google. Here's what we'll cover across 4 focused sessions: Session 1: Digital Foundation Review Evaluation of your key digital touchpoints (website, landing pages) Assessment of technical fundamentals (page speed, mobile experience) Identification of critical user experience barriers Quick-win recommendations you can implement immediately Session 2: Brand Positioning & Audience Strategy Clarification of your unique value proposition Target audience definition and segmentation Competitive positioning analysis Messaging framework recommendations Session 3: Marketing Strategy & Channel Selection Alignment of business goals with marketing objectives Channel prioritization based on your audience and goals Budget allocation recommendations Key performance indicators selection Session 4: Google Ads Optimization Masterclass Campaign structure best practices Advanced targeting strategies Creative optimization techniques Performance measurement and optimization framework
What's included
My coaching style is genuine and direct—I openly share my experiences, success stories, and, most importantly, the lessons I’ve learned.
- Strategic guidance on how to structure your digital marketing approach
- Clarity on your brand positioning and target audience strategy
- A prioritized channel selection framework tailored to your business
- Expert optimization tactics for Google Ads campaigns
- A summary document with key recommendations from our discussions
Meet your expert
Loretta W.
10 Years at Google advising 1,000+ founders | Digital Marketing Strategy
With 10 years of experience at Google, I am a tech professional and career mentor passionate about guiding businesses and individuals to thrive. Whether you are: 🚀 Scaling your business through digital marketing and branding, 🌏 Building international teams and navigating cultural differences, 💻 Aspiring to enter the tech industry, ❤️🩹 Navigating career burnouts, get unstuck in your current job and pivot, or 🍳 Collaborating on exciting new projects, I’m here to help you achieve your goals. ⭐️ Achievements - 10 Years at Google: Experience across multiple revenue-driving organizations, including Google Ads, YouTube, Google Cloud, and Google Play. - Business Growth Expertise: Supported global companies across diverse verticals (e-commerce, startups, gaming, SaaS, Fortune 500) to scale and succeed. - Strategic Partnership: Built and led global app partnership strategies at Google, driving over $XXM in quarterly revenue and fostering collaborations with data intelligence, UI/UX, creative, app development, and gaming partners. - Sales Excellence: Consistently surpassed revenue targets, managing $XXM+ in quarterly sales. - Global Perspective: Worked in a global team and supported partners across AMER/APAC/EMEA. Worked across London, Singapore and Hong Kong. 📝 My Journey & Philosophy Starting my career as a government administrator in Hong Kong with no tech background, I transitioned into tech and took on seven roles at Google across three offices. My journey has been one of exploration, resilience, and growth. I’m a passionate advocate for mental health, start-ups and design. My coaching style is genuine and direct—I openly share my experiences, success stories, and, most importantly, the lessons I’ve learned. My newsletter: https://substack.com/@marketingproven My free digital marketing playbook: https://marketingproven.gumroad.com/l/digitalmarketingglossary