Pharma Go-to-Market Strategy - Complete Program
This engagement delivers a complete go-to-market strategy tailored to your pharma or life sciences organization. Drawing on 20+ years of commercial strategy experience with Merck, Pfizer, AstraZeneca, Genentech, and Johnson & Johnson, we will conduct a structured audit of your current commercial model, identify the blind spots limiting your growth, and build a practical GTM roadmap you can execute immediately. Sessions are collaborative and hands-on - expect real frameworks, real decisions, and real outcomes. Based on the principles in my forthcoming book, The Blind Spot Advantage.
What's included
I work directly and collaboratively - no decks that collect dust. Every session is structured around your specific situation, your data, and your decisions. I bring the outside perspective that finds what your internal team can't see, then we build the strategy together so you own it completely.
- A documented Blind Spot Assessment identifying your top 3 commercial growth opportunities
- A prioritized go-to-market roadmap with clear owners and milestones
- HCP engagement strategy and market segmentation recommendations
- A custom AI workflow to accelerate your commercial execution
Meet your expert
Eric M.
Pharma Commercial Strategist | Merck, Pfizer, Genentech, J&J
I've spent most of my career doing one thing: finding what everyone in the room is missing – and turning it into the breakthrough nobody saw coming. I led the global launch of Gardasil for Merck. I helped a pharma client cut costs by 9,000% by seeing a problem nobody else had questioned. I walked into a company on my first day to find two partners had just walked out with half the business – and rebuilt it. These weren't lucky breaks. They were the result of learning to see differently. That's what I bring to coaching. I've worked with over 100 Fortune 500 companies – AT&T, IBM, Pfizer, J&J, AstraZeneca, American Express – not as a spectator but as the person in the room helping leadership teams make the calls that mattered. I've also been the founder who had to figure it out alone, the consultant who got it wrong before getting it right, and the coach who learned that the most important breakthroughs rarely come from more information – they come from asking a better question. Today I work with CEOs, founders, and executives who are navigating real pressure – building something new, pivoting something broken, or trying to lead through a moment that feels bigger than they expected. I also help leaders and organizations understand where AI can actually move the needle in their business – not the hype, but the real, practical applications that change how teams work. My approach is direct, honest, and built around you – not a framework or a formula. I'll tell you what I see, challenge what isn't working, and help you find the path you couldn't see before. If that sounds like what you need, I'd love to connect.
