Advance Your Career in Product Marketing - 6 Session Masterclass
Receive expert mentoring and coaching from a former Abbott, 3M and Align Technology global marketing leader to boost your product marketing career! This comprehensive 6-session coaching package is designed for product marketing professionals seeking ongoing mentoring for skills development in key fundamental aspects of marketing such as: Competitive Analysis Market Research and VOC (Voice of Customer) Market Opportunity Assessment Business Case and NPV (Net Present Value) Analysis Minimum Viable Product (MVP) andTarget Product Profile (TPP) Definition Go-To-Market Strategy New Product Launch Planning Messaging and Positioning Marketing Campaigns Metrics and KPIs (Key Performance Indicators) We will also cover topic such as cross-functional team leadership and collaboration, effective communication, presentation skills and executive presence. This is not theoretical or "text book" learning, but rather we will roll up our sleeves and dive into your real-world marketing project deliverables to enhance your skills and achieve your goals! Package Includes: 6 Live Sessions (60 minutes each) - recommended meeting cadence of 1-2 sessions per month over 3-6 months Asynchronous support via email/messaging
What's included
My approach is highly collaborative! We will start with a deep dive into client's objectives for coaching, baseline knowledge and desired areas for skill development. In sessions we will utilize client's real world project and situational needs for tailored coaching on product marketing fundamentals and application to work deliverables. You will receive the benefit of my 25+ years of experience in product marketing leadership and expertise to sharpen your technical skills as well as "soft" skills such as clear communications, team collaboration, and leadership engagement.
- Focused coaching on key product marketing fundamentals applied to client's work and project deliverables
- Tips for effective cross-functional teamwork
- Coaching on communication and presentation skills to enhance performance in team meetings and leadership reviews
- Access to asynchronous support via email/messaging between live coaching sessions
Meet your expert
Brian A.
Grow Your Career in Product Marketing with Ex-Abbott & 3M Marketing Leader
I’m Brian Anderson, a former Group Marketing Manager at Abbott and now owner of Brian Anderson Strategy LLC, a boutique career coaching and marketing consulting firm. My passion is helping people grow and succeed through personalized career coaching! I offer coaching for people at all stages in their career journey from recent collage graduates entering the workforce, to experienced professionals seeking to advance their careers. I also offer specialized coaching packages for those in product marketing, product management, and medical device and biotech careers. With over 25 years of experience in global product marketing management roles in top companies including Abbott, 3M, and Align Technology, I have a successful track record of managing teams, and coaching and developing talent. I bring deep expertise to help clients land a new job, obtain a promotion, or excel in their current role! Services Offered: Resume & Linkedin Profile Optimization Career Planning & Exploration Job Search Strategy and Interview Preparation Job Offer and Salary Negotiation Coaching Monthly Mentoring Packages for Career Growth and Skills Development Product Marketing & Product Marketing Coaching Medical Device & Biotech Professional Career Coaching I offer a holistic approach to coach clients to work more effectively with managers, peers and cross-functional partners, and help clients develop "soft" skills such as active listening, clear communication, executive presence, empathy and dependability. Book a free 15 minute consultation with me to discuss your career goals and we will prepare a customized coaching plan to make your dreams a reality!
