Advance Your Marketing Career | Premium Package | 5 Sessions
This package is designed for professionals aiming to grow their careers in marketing. The coaching will be tailored to your individual needs, covering topics such as enhancing marketing skills, preparing for leadership roles, improving brand strategy, and more. With expert coaching, you’ll refine your marketing skills and make a lasting impact in the industry. Some of the common coaching activities included in this package are, but are not limited to: - Enhancing Your Personal Brand - Advancing Marketing-Specific Skills - Mastering Stakeholder Communication - Strategic Networking Guidance - Navigating Career Growth This coaching package is ideal for marketing professionals seeking to elevate their careers and position themselves for long-term success.
What's included
- Enhancing Your Personal Brand – Develop a compelling personal narrative that highlights your marketing achievements and strengths.
- Advancing Marketing-Specific Skills – Strengthen your expertise in digital marketing, consumer behavior analysis, and campaign management.
- Mastering Stakeholder Communication – Develop skills to effectively communicate marketing insights, build consensus, and align teams around marketing goals.
- Strategic Networking Guidance – Learn strategies to expand your professional network within the marketing community and create valuable connections.
- Navigating Career Growth – Receive personalized guidance on securing promotions, transitioning to leadership roles, and maximizing your influence in your organization.
Meet your expert
Alexia P.
Global CMO | Fmr. Sony PlayStation & MasterClass | 75+ Reviews on LinkedIn
85+ Reviews on LinkedIn. - Please note I no longer provide Business Coaching, nor Career Coaching for those working for Brands that sell Electronics until further notice - I am a turnaround expert. I find the blind spots that are dragging your performance down, fix them, drive growth again, and build an engine that will continue delivering exponential revenue beyond my time: • FIND → FIX: Performance Marketing applied to the full Marketing org, delivering tangible, measurable results at Business level (LTV/CAC, attribution, MMM, incrementality, etc). • BUILD: Drive transformation with automation-first operations and developing global teams (up to C-Suite level) into a united, highly productive group while increasing top talent retention. • TURN AROUND: Consistent +20% YoY growth within 3-6 months across $50M-$20BN organizations (budget up to $XXXM/year). ♦ INTERNATIONAL STRATEGY AND MARKET EXPANSION Launched markets and the on-time delivery of 100+ multilingual and integrated campaigns annually mobilising 200+ stakeholders across 45 markets in Americas, Europe and APAC with a positive return. Leading teams (50+), scaling and empowering productive direct, dotted and cross-functional reports in 4 continents to drive $20BN in revenue. ♦ PERFORMANCE-FIRST & GROWTH MARKETING With a background in Performance Marketing, I build and optimize full-funnel Marketing functions (incl. retention/lifecycle) and its ecosystem with a Brand-to-ROI framework. Averaged 20-45% YoY growth in 3-6 months in fast-paced and highly matrixed organizations with a customer first approach. ♦ DATA, AUTOMATION AND CORPORATE STRATEGY Developed attribution for Decathlon, integrated MMM and incrementality testing, defined predictive modeling for Sony and achieved forecasting precision with 3% deviation 3 years in a row, improving shareholder confidence. Led Fortune 500 CMO QBRs, managed the annual Strategic and Operating Plan and scaled the Media & Marketing Planning Process Playbook Worldwide across 4 time zones. Knowledge of over 50+ tools to define AI Strategy and MarTech Architecture. ♦ LEADERSHIP / P&L / M&A Built and led Sony's Global GTM Planning & Ops with significant cost reduction, expanding it from 2 to 4 verticals, delivering double digit revenue growth YoY, managing a 9-digit budget. ♦ HYBRID / MULTI BUSINESS MODEL EXPERT Turned around performance for B2B SaaS startup Onfido, delivering +110% YoY increase in Enterprise Qualified Leads and positioning it for acquisition. For B2C MasterClass, a +40% YoY increase in subscriptions, and developed a resilient growth vision for Sony that would deliver triple digit YoY revenue growth for DTC and achieved +61% for E-Commerce and Subscription with limited resource. I specialize in: - Global: Centralization, Localization, Market Expansion and International Relations - Portfolio: New Category or Product launches, restructures, operational optimization and Vertical consolidation and M&A. - Brand-to-ROI: Full funnel integrated and omni-channel Brand and Performance Marketing. - Multiple business models: Fueling innovation from DTC, B2B, Subscription and Retail. My industries are: - Tech: D2C, DTC, B2B, B2B SaaS, MarTech/Marketing Automation, AI, Music, Cybersecurity, EdTech - E-commerce: Electronics, Sports, Media, Fashion, Wedding / Bridal, Marketplaces - Consumer Goods and Services: Retail, Wellness, Fitness, Architecture - Subscription: Entertainment, Education, Gaming
