The Positioning Blueprint | Application Strategy
Most applicants sabotage themselves before they write a single word, by positioning themselves wrong, or by chasing the wrong program in the first place. This package fixes that first. Maybe you're torn between an MiM and an MFA, or you're not yet sure which type of master's actually fits your goals and background. That's one of the hardest calls to make on your own, and getting it right shapes everything that follows. This is where my experience matters: I know how these programs actually differ in who they're built for. An MiM, for instance, suits earlier-career candidates and rewards leadership potential and trajectory, while an MFA is far more technical and specialized, and applying to the wrong one, or framing yourself for the wrong one, quietly costs people admits every cycle. We'll figure out which path genuinely fits you, then build everything around it: your standout angle, the gaps in your profile, a smart target school list, and a clear game plan for your whole application. You'll walk away knowing exactly who you are as a candidate, which programs make sense for you, and how to present it all, whether you execute the rest yourself or continue working with me.
What's included
I start by getting to know you properly, your background, your goals, and what's actually driving this decision, because good strategy comes from understanding the person, not applying a template. My style is direct and clarifying: I ask the questions that surface what you really want, then give you honest guidance on which path fits and why. I won't just validate whatever you walk in thinking; if I believe a different program or angle serves you better, I'll tell you, and explain my reasoning so you can decide for yourself. Where most applicants are guessing, you'll be working with someone who understands how these programs think and who they're built for. You'll leave with genuine clarity, not just a plan on paper, but a real understanding of who you are as a candidate and how to make that case, which stays with you through every step that follows. More than anything, I want our work to be built on honest, genuine conversation, the kind where we can be real about your goals, your doubts, and what's actually possible. I'm not here to just push you through a process. I'm here to help you reach an outcome you're genuinely proud of, one that feels like you and that you'll look back on knowing you gave it your best shot. That's the part of this work that matters most to me.
- Tailored program selection aligning with your career goals and background.
- Strategic school list targeting programs that fit your unique positioning.
- Personalized standout angle to differentiate you from other applicants.
- Clear application strategy blueprint to guide your entire application process.
Meet your expert
Ghita E.
Master's Admissions Coach | LBS MFA Grad | Competitive Positioning Expert
I'm finishing the MFA at London Business School, one of the best finance programs in the world, and I got there from a solid but not famous undergrad. That's exactly the jump I help my students make. I've just lived this process, so I know what actually gets you in today, not advice from ten years ago. I also pay close attention to why people get rejected, which is often more useful than knowing why they got in. I grew up between languages and cultures, in a French international school in Morocco, and I speak three fluently. That means I understand how differently each system reads an application, whether it's UK, French, Italian or Asian. I've helped students into some of the hardest programs out there, including a top international double degree between Bocconi and ESSEC, and into the LBS MFA itself. I also work on undergraduate applications, especially in the UK system. When we work together you won't get generic tips. You'll get someone who knows exactly what each school wants and how to make you the candidate they say yes to.
