Navigating the Unsaid: Personal Brand, Influence and Authenticity at Work

Navigating the Unsaid: Personal Brand, Influence and Authenticity at Work Doing great work is the price of entry, but careers are shaped by what’s rarely said out loud: who trusts your judgment, who vouches for you when you’re not in the room, and whether people want to work with you again. This session is for professionals who want to be seen for the value they bring, get buy-in from people who don’t report to them, and do it without losing themselves. You’ll learn how to build a personal brand at work, map and influence the stakeholders your work depends on, and show up authentically in every room by flexing your style while keeping your substance. Join live to hear from a product marketing leader with 16+ years of experience who has built and led teams at GoFundMe, Adobe and VMware, and who teaches product marketing at Stanford Continuing Studies. The speaker will share practical frameworks, real stories, and word-for-word scripts for the hardest moments at work. You’ll leave with a personal brand statement, a stakeholder map, and a 30-day plan you can start right away.