Build an AI-Ready Sales and Marketing Team (and Company)

Most sales and marketing teams already pay for AI tools. Far fewer have changed how the work actually gets done, so reps still build account research by hand while licenses sit unused. This conversation looks at what “AI-ready” means in practice: which workflows are worth redesigning first, and how roles like SDR and content marketer change once the routine parts are automated. The harder problems are usually organizational, not technical. Messy CRM data, unclear ownership of workflows, and leaders who mandate adoption without resetting expectations stall more teams than tool choice does. Hearing how a practitioner thinks about sequencing these changes, and about where the rest of the company has to move too, gives you a useful starting point for your own team.