Leland+ Content Library

The 2025 Video Interview Guide Yale & Kellogg

This comprehensive guide covers the essentials for your video interview components for Yale School of Management (SOM) and Northwestern Kellogg School of Management. It includes format, timing, evaluation criteria, common questions, and expert strategies for preparation and delivery.

MBA Admissions Panel: How to Get into your Dream School

​Breaking into a top MBA program takes more than strong grades and work experience — it requires a compelling application strategy that sets you apart. In this panel, you’ll hear directly from Kelsey K. (Admissions at Columbia), Ben L. (Stanford MBA), and Allie K. (Wharton MBA) who have successfully navigated the admissions process at leading business schools. ​Our panelists will share their best advice on crafting standout essays, building a competitive profile, securing strong recommendations, and preparing for interviews. They’ll also dive into common mistakes to avoid and the strategies that helped them get admitted to their dream schools. Whether you’re just starting to think about an MBA or are in the thick of applications, this session will give you the insider guidance you need to stand out.

Top Leland Coach Reviews MBA Coaching Process with New Oxford Admit

In this session, Leland coach Ben L. sits down with his former client, Greg R., to unpack how Greg built a standout MBA application and navigated the admissions process with confidence. You’ll hear firsthand what worked, what didn’t, and how strategic coaching helped transform his story into an acceptance at a top program. ​Through their conversation, you’ll gain actionable insights on crafting a compelling narrative, approaching essays and interviews, and avoiding the common mistakes that trip up even the strongest candidates. Whether you’re just starting your MBA journey or putting finishing touches on your applications, this event will give you the tools and inspiration to nail the process yourself.

Wharton 2025 Admit - Essay Set - Finance

Read a set of essays from a Wharton admit and see how you can apply these example essays to the new Wharton essay prompts.

HBS Admit | New 2025 Set of 3 Essay Examples | Redacted

Check out a strong HBS essay from a successful applicant who will be matriculating in 2025.

Building an MBA Application That Stands Out From the Pile [9/9/2026] (Recording)

Building an MBA application that stands out can be challenging when you’re competing with other highly qualified candidates who have strong resumes, test scores, and professional experiences. This panel is designed for MBA applicants who want to understand what makes an application memorable and how to build a compelling story across every part of the process. You’ll hear experts discuss how to differentiate your profile, develop a cohesive application narrative, and avoid common mistakes that can make strong candidates blend into the pile. Attending live gives you the opportunity to hear multiple perspectives and ask questions about your own application strategy in real time. Our panelists will share the best practices they use when working with MBA applicants, including what they look for when evaluating applications and what can make a candidate stand out. If you want practical guidance for building an MBA application that feels distinctive and authentic, it’s worth joining live.

How Top MBA Applicants Differentiate Themselves [7/28/2026] (Recording)

Top MBA applicants are rarely defined by a single accomplishment. What sets them apart is how they position their experiences, communicate their potential, and tell a story that admissions committees remember. This session is for candidates who want to understand what truly differentiates successful applicants in a highly competitive admissions landscape. You’ll learn the qualities that stand out most to top programs, the common traits shared by compelling candidates, and how to highlight your own strengths more effectively. Join live to hear from a panel of MBA experts and ask questions about your own application strategy. The panelists have worked closely with applicants targeting top programs and will share the patterns they see across standout candidates, common mistakes, and the subtle factors that often make the difference between a good application and a great one. Expect practical insights you can immediately apply to your MBA journey.

Winning Essays from My Wharton Admits [7/31/2026] (Recording)

Many applicants find a way to write at least one strong essay. But those who really maximize the essay-writing process develop clear narrative through-lines that connect the dots of their life, and articulate how they'll contributions to their target brand. Their two-dimensional writing brings out a three-dimensional personality. They have a “brand”. You know what they’re all about. This event will draw from example essays written by successful admits who I've personally coached, and helped land a spot at one or more top MBA programs. These essays were particularly strong in how they spoke to one another—how they created a holistic applicant who admissions committees could envision on campus. Their professional and judiciously placed personal experience offer evidence for why they’re the kind of person who will make a specific, meaningful difference in the world. During this session, we'll analyze these essays alongside you so you have a clear view into how you can apply what you've learned to your own writing, and put your best application forward for Wharton.