Leland+ Content Library

MBA Application Fundamentals for Non-Traditional Candidates

Are you applying to business school with a non-traditional or non-business background? Are you intimidated by the application process, unsure on where to start, or just a little stuck on ways to communicate your experience? If so, this session is for you! ​During this event, we'll discuss some of the commonly-held assumptions among MBA class profiles, cover the ways non-traditional candidates can manage the expectations of admissions committees, and describe how differentiated experience can help your application shine! ​This course is taught by Laura N., a former MBA admissions committee member, pro admissions coach, and accredited member of AIGAC (Association of International Graduate Admissions Consultants). Laura has been an MBA admissions consultant for 16 years and has guided more than 500 clients towards admission to elite MBA programs, including HBS, Stanford, Wharton, and more.

Application Strategies for Non-Traditional Candidates

Learn how to leverage your distinctive background and stand out in the MBA application process!

Writing Standout Application Essays

​Led by Tim F. (Former Adcom at Chicago Booth), Laura N. (Former Adcom at Michigan Ross), and Angela C. (Stanford) this session will provide you with valuable insights, proven strategies, and expert guidance to help you create impactful essays that reflect your unique experiences and aspirations. ​​​Discover top tips for capturing the attention of admissions committees, structuring your essays effectively, and showcasing your authentic voice. Whether you are just starting your application or looking to refine your existing essays, this workshop will equip you with the tools and techniques necessary to make your application shine.

Veterans MBA Admissions: Fireside Chat + Panel Discussion

Listen to a panel of three MBA experts who also have experience working with and being veteran MBA applicants.

MBA Application Fundamentals for Non-Traditional Candidates [7/7/2026] (Recording)

Are you applying to business school with a non-traditional or non-business background? Are you intimidated by the application process, unsure on where to start, or just a little stuck on ways to communicate your experience? If so, this session is for you! ​During this event, we'll discuss: • Common myths about MBA class profiles • Current trends in MBA admissions • Market trends about post-MBA jobs • How non-traditional candidates can stand out About Laura: I've led a multifaceted career path across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, I recognized that I wanted to pursue marketing. To learn more about it, I networked, listened, pitched myself, and floated the idea of pursuing an MBA. I heard "no" more often than not, and I forged ahead. The University of Michigan - Ross School of Business's full-time MBA was a transformational experience, building my business foundation, practical experience, network, and confidence. Simultaneously, I started paying it forward to future MBA candidates. My professional and MBA admissions consulting experience make me uniquely qualified to support candidates seeking admission to top MBA programs to facilitate their professional and development goals. As a marketing professional, I've: 🧱 Established departments at 4 startups – from Series A to publicly held companies 📈 Generated demand for >50% of revenue across 2 organizations 🚀 Launched new products, features, and lines of service 💵 Served at 2 consecutive organizations with acquisition exits ↗️ Ascended to the VP of Marketing role on an executive leadership team As an MBA admissions consultant, I've: 🥇 Contributed to 2 leading MBA admissions firms 📝 Collaborated with >300 candidates applying to top MBA programs 🎓 Facilitated successful applications to all M7, Top 20 U.S., and Top 10 international MBA programs 💰 Enabled clients to earn millions of dollars in scholarship funding 💫 Co-founded a brand and earned consistent 5-star ratings from satisfied clients

MBA Hiring Trends & Application Goals

​What are the latest trends in MBA recruiting? Are your post-MBA career goals aligned with your past experiences and the current market? This session offers insider insight into recruiting trends at top MBA programs, along with a framework for creating compelling, realistic, and ambitious goals that strengthen your application. ​Whether you’re pivoting careers or advancing in your current industry, learn current trends and best practices for positioning yourself effectively to gain acceptance to a top MBA program and set yourself up for the internship and job search processes. ​This course is taught by Laura N., a former MBA admissions committee member, pro admissions coach, and accredited member of AIGAC (Association of International Graduate Admissions Consultants). Laura has been an MBA admissions consultant for 16 years and has guided more than 500 clients towards admission to elite MBA programs, including HBS, Stanford, Wharton, and more.

MBA Blueprint: What to Do NOW to Create Winning Applications

Getting started with the MBA process early? Great! Learn what you can do today for a winning application and your dream program.