Discover how to use AI as your creative partner, not just your assistant. In this hands-on lab, you’ll learn how to generate, expand, and refine ideas using ChatGPT or Claude—whether you’re naming a project, planning a campaign, or trying to get unstuck. Outcomes: You’ll leave with 10+ new ideas generated live, a framework for evaluating and combining AI suggestions, and practical techniques for overcoming creative blocks and turning raw ideas into real concepts. Learning Objectives: *Recognize where AI can enhance creative thinking and idea generation *Use structured prompting techniques to expand, combine, and refine ideas *Apply AI brainstorming methods to generate actionable outputs for real projects