Amelia C. | Leland

Amelia C.

5.0

(2)

5,895 min coaching

Studied at Brigham Young University

Works at Leland

Available Thursday at 12:00 AM UTC

Protected by the Leland Experience Guarantee

Available Thursday at 12:00 AM UTC

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About Amelia

Career, SEO, Writing, and College Application Coach - My day job is content/SEO at Leland (welcome!) -- I love it here and am super passionate about coaching and giving people the tools they need to succeed - Research Fellow at Contrary Capital, a talent and research-driven investment firm (https://research.contrary.com/) - Graduated from BYU, studied Political Science (Major GPA 3.98) and Arabic (Advanced OPI score) - Former Editor of the BYU Political Review, the biggest publication in the college - Dean's List (top 5%) - Highest national award for Model UN paper (representing China) - Senior Fellow for Passages Israel (1/200 selected) - led groups of 300+ students to Israel - Past roles include Chief of Staff at an early-stage health tech startup, marketing for BYU athletics and The Kennedy Center, and social impact consulting for an international agriculture research firm

Why do I coach?

I strongly believe in the power of mentorship and getting help to reach your goals. In people's stories, it often appears as if the "hero" gets to their destination all on their own, when that is absolutely not the case. I coach to help you, the hero, chase your dreams and achieve your goals. I am where I am because of those who have come before me and those who have helped me along the way. I am excited to help people tactically with actionable advice on their college applications, but also more abstractly, by showing others all that they are capable of. You don't know what you can do until you try, or until you're surrounded by people who believe in you.

Work Experience

Content/SEO

Leland

December 2021 - Present

Hiring Manager

- Grew clicks/impressions over 800% in <1 year (much more now) - Developed and executed a comprehensive full-funnel content strategy, integrating AI, programmatic SEO, and editorial SEO for content both free and behind a paywall - Managed a team of SEO writers and editors to ensure high-quality content production (personally interviewed 100+ candidates) - Drive multichannel growth across target customer segments in 50+ distinct categories, with a focus on maximizing impact and bottom-line revenue