Product Lead

I work to ensure all core surface teams (Home, Explore, Search, Profile, Reels) are clear on the overall strategy, problem to solve, timelines etc and are operating efficiently across the surfaces along with driving special strategic initiatives that span across Instagram's Core surfaces -- a space with unusually complex coordination spanning across multiple orgs and requiring frequent exec-level comms and alignment.

Product Lead

Lead a large virtual team comprised of 6 product teams (~30 XFN, ~50 engineers) all focused on validating a refresh of Instagram's Home feed to better support short-form video & recommendations. AMA about getting cancelled by the Kardishans!

Product Lead

I started with IG shopping as Senior PM focused on the product detail page (PDP) where 2x's the team's metric goal, and unlocked a multi-half strategy focused on user generated shopping content. I then took over as Product Lead for the Shop Tab, and lead the tab teams out of a "focus room" as the tab was off-track on it's metric goals by delivering a strategy that broke down the new tab into distinct ship milestones that lead to increased clarity of the tab work & key decision points for both leadership and partner teams and resulted in hitting the team's engagement goals.

Product Lead

Lead multiple product teams and coached and managed PMs in the machine learning driven personalization org focused on the overall UX of the Home tab on Spotify. - I worked to align the goals of three distinct missions (Consumer, Personalization, and Editorial) while protecting the overall user experience of the primary surface of the app. - I helped to take Spotify's Home tab from a surface that was programmed by editors, to a fully machine learned surface -- eventually becoming the primary consumption surface of the app, which was integral to driving podcast demand for the company. - I launched "shortcuts" which is now the default consumption experience for every "Home" surface across mobile, web, CarPlay, TV, and other Spotify apps.

Senior Product Manager

Lead​ ​product​ ​&​ ​design​ ​sprints​ ​to​ ​help reimagine​ ​Spotify​ ​Free,​ ​a​ ​product​ ​used​ ​by​ ​100M+​ ​MAUs, from​ ​the​ ​ground​ ​up​ ​with​ ​the​ ​goal​ ​of​ ​MAU​ ​growth​ ​and​ ​improved​ ​retention. - Worked​ ​cross-functionally​ ​to​ ​consolidate​ ​the​ ​findings​ ​from​ ​a​ ​multi-quarter​ ​effort​ ​of​ ​quant tests,​ ​research,​ ​and​ ​licensing​ ​agreements​ ​into​ ​the​ ​the​ ​UX​ ​and​ ​value​ ​propositions​ ​of​ ​a​ ​new free​ ​product. - Built and launched new user taste onboarding which resulted in a significant lift in new user retention. Assembled​ ​a​ ​new​ ​team​ ​focused​ ​on​ ​network​ ​effects​ ​and​ ​social​ ​products​ ​designed​ ​to​ ​identify areas​ ​of​ ​opportunity,​ ​form​ ​hypothesis,​ ​and​ ​quickly​ ​prototype​ ​and​ ​experiment​ ​with​ ​solutions focused​ ​on​ ​MAU​ ​growth.

Lead Product Manager

As the Product Manager on Swarm, I oversaw all aspects of product — from goal-setting, spec-writing, and roadmapping — to sprint planning, A/B testing and analysis, and iteration. I worked directly with designers and engineers, wrote copy, and aligned our team’s projects with business initiatives. Representing Swarm at Foursquare; I presented regularly at all-hands and in exec team meetings, and I worked closely with Marketing, PR, and Sales on the Swarm brand. Leaning on my years of working first hand with users, I’ve been able to help shape our product into something people love and that drives our key metrics. While leading product for Swarm I: * Tripled our core metric - check-ins per user * Increased NPS to an all-time high * Drove our app store rating to up 4.5 stars, from a one-star rating

Senior Director, Support & Community

Support Director

* Grew a three-person Customer Solutions team into a motivated department of 30 customer service professionals servicing 115,000 customers for an email marketing SaaS. * Headed the implementation of ZenDesk as a full support platform, including reporting, automation, and integration of proprietary systems. * Created a Voice of Customer rating system for client interactions resulting in an increase in satisfaction from 89% to 94% in only seven months. * Pioneered AWeber University, an extensive company-wide training program developed to deepen product and technical knowledge. * Studied at Zappos! headquarters Insights Group to explore new ways of thinking about customer service and company culture. Learned techniques to turn these new ideas into executable project plans. * Voted AWesome AWard recipient by my peers for excellence in embodying company core values - January 2012.

Support Manager