Leland+ Content Library

Breaking Down the Bain Evaluation Criteria

Get hired at Bain. This guide breaks down the evaluation criteria for resumes, behavioral interviews, and case interviews to help you prepare.

Market Sizing: A Qualitative Concept Walkthrough

Learn how to approach market sizing questions in case interviews. We'll walk through the key qualitative concepts and show you how to structure your answer.

M7 Letter of Rec Example

Secure powerful letters of recommendation that get you noticed. Check out a standout letter of recommendation.

Example Framework for a New Market Entry Case

Walk through the framework portion of a real-world new market entry case. This example is about a company that sells fire resistant goods to governments across the world.

How to Find Your Core Values

Learn how to identify your core values and use them to guide your career and life decisions. We'll provide a simple exercise to help you discover what truly matters to you.

HBS Essay Example: Health Equity

Read an HBS essay on a commitment to health equity, outlining career goals as a corporate strategist and health foundation CEO, and the role of an HBS MBA. This essay was written in response to a previous prompt.

Example Investment Banking Resume: Columbia & Stern Admit

Explore a resume highlighting extensive experience in investment banking, financial modeling, M&A, and wealth management, ideal for aspiring finance professionals.

Nailing Your Deferred MBA Essay

Learn what MBA programs look for in standout deferred MBA essays.

Stanford GSB Application Essays - "What Matters Most and Why?" and "Why Stanford?"

This essay details the applicant's experience with a failed goat-distribution project in Nepal through GlobeMed and Himalayan Health Care (HHC), leading to reflections on global health complexities and the importance of humility in pursuing health equity.

Tips for Preparing a Killer MBA Resume

Highlight impact, leadership, and clarity—build a one-pager that makes adcoms take notice.

Kellogg Interview Guide

A practical guide to preparing for the Kellogg MBA interview, including an overview of the format, common questions, key traits Kellogg values, and tips for presenting your story with clarity and confidence.

Harvard Business School Interview Guide

This guide provides comprehensive advice for preparing and excelling in the Harvard Business School interview, covering format, preparation strategies, common pitfalls, and post-interview reflection.

PMM Case Study Frameworks: A Complete Guide

Master product marketing case studies with this complete guide. We break down the essential frameworks you need to ace your interviews.

Framework Example for a New Product Development Case

See an example of how to structure the framework for a real-world new product development case. This example is about a biotech firm looking to commercialize a new innovation.

Framework Example for a New Market Entry Case

See a powerful framework example for a new market entry case. We'll walk through how to evaluate market attractiveness, competitive dynamics, and your go-to-market strategy.

What Is (and Isn't) Venture Capital?

Demystify VC. Learn the definition of venture capital, what it entails, and what it's not so you can better navigate the startup funding landscape.

PharmaCorp Case Interview: Diagnosing Decline & Driving Growth

Analyze MedicaPlus’s falling sales, assess profitability, and recommend strategies to regain market share in this pharma-focused case interview.

What NOT to Do When Writing an MBA Resume

Don’t let easy mistakes tank your app—avoid weak bullets, poor structure, and vague accomplishments.

How to Answer the "Tell Me About a Time When" Questions

Learn a simple, powerful framework for answering behavioral interview questions. We'll show you how to structure your stories and highlight the skills and experiences top firms are looking for.

Recommended Application Timeline

Plan your path to a top MBA program. Learn the ideal timeline for GMAT/GRE prep, essays, recommendations, and when to hit submit.