How PMs Decide When AI Actually Adds Value ( and When It Doesn’t )

How Product Managers Decide When AI Actually Adds Value (And When It Doesn’t) A practical, no-jargon session for PMs and career switchers who want to finally understand when AI truly helps - and when it’s just hype. Using real product examples (Spotify, Notion, Taskly), you’ll learn a repeatable decision framework to evaluate AI ideas like a pro. Learning Objectives Understand the WISE Framework for assessing AI applicability. Translate a vague “let’s use AI” request into concrete product criteria. Identify 3 signals in your roadmap that suggest AI could create measurable user or business value.