Why I Coach—Emily Lammers

Emily L., an expert Leland coach and Haas MBA, outlines why she chooses to coach and what it means to her.

Emily L.

By Emily L.

Posted August 22, 2022

My grandfather was a German immigrant who only made it through the 6th grade before he had to drop out to help with the family farm. A mere two generations later, I have earned degrees from two of the top universities in the world and have a dynamic career, knowledge base, and personal network that would’ve been unfathomable to him. It’s funny how these things work out.

I believe that education continues to be the key to opportunity in our society, and the importance of gaining access to an environment where you can grow and thrive cannot be overstated. While I’d like to say I gained my extremely valuable acceptances all on my own, the truth is that a lot of the credit goes to my mother who immersed herself in the undergraduate (and MBA) admissions process and coached me every step of the way. I am forever grateful for her guidance, but realize that few applicants have this resource and/or want to collaborate so closely with a parent during the often stressful and emotional admissions process.

I now work as a professional admissions coach, and I do so because I thrive on filling this crucial role in today’s increasingly competitive landscape. Marketing is my passion and I genuinely enjoy the challenge of working with clients to develop holistic and unique application strategies. I also geek out way too hard in helping to craft engaging and compelling essays (all with perfect grammar, naturally). And more than anything, I relish the experience of being a personal mentor, confidant, and cheerleader to some of the most interesting, inspiring, and passionate people out there. At the end of a client engagement, I often feel like I’ve gained just as much as the candidate, even though I am not the one soon to embark on the incredibly awesome experience that is business school. The relationships that I’ve built, and the satisfaction of knowing that I’ve played a small part in the success of many outstanding individuals, make admissions consulting one of the best jobs I have ever had. That’s why I coach.

Interested in working together on your MBA application? Click here for my Leland coaching profile.

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