7 MBA Essay Tips to Make You Stand Out in 2024
Curated tips from a Chicago Booth MBA about how to write the best essay possible for your application.
By Isabella J.
Posted June 13, 2025
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Hi, I’m Isabella J., an MBA, GRE, and GMAT coach on Leland. Here are my top tips for acing your MBA application essay. While GMAT scores and GPAs are important components of MBA admissions, essays are arguably the only chance for you to showcase yourself as a multifaceted individual beyond scores and resumes. Essay writing can feel challenging — and that’s by design. In this arduous, self-reflective process, we also get the opportunity to learn more about our own motivations and aspirations in life.
As someone who has gone through those agonizing months of preparation, I actually think self-realization was my biggest takeaway from the process. By understanding myself better, I could better articulate what set me apart from the rest, and eventually land at my dream school. If you’d like to work with me on any part of your MBA application process, go to my profile and book a free intro call today.
How to Make Your MBA Essay Stand Out
1. Carefully read the essay prompt. 2. Be authentic. Be yourself. 3. Be clear on your goals. 4. Be succinct. Less is more. 5. Showcase how you can add value. 6. Avoid jargon and use simple, approachable language. 7. Proofread. Proofread. Proofread.
At the end of the day, the goal is to represent yourself beyond grades and facts and to show the committee that both you and the school will mutually benefit from you being part of the community. Below I’ve summarized seven essay tips based on my personal experience to help your essay stand out this application season:
1. Carefully read the essay prompt.
While essay prompts vary across schools, their main purpose is to find out who you are as a person. Some common topics and themes include:
- Are you purpose-driven? (your goals, aspirations, and how an MBA can fit into that)
- Can you add value? (your background, personality, upbringing, etc.)
- Do you like challenges? (how you deal with adversity and/or success)
However, each question can have slight nuances as to how you should structure your answers and pick the best stories to tell. Make sure you pay close attention to the details in the wording, as a slight twist of sentence structure and word choice could indicate that the committee is placing different emphasis on what they’re looking for.
Before you even start writing, definitely make sure to take each word in the essay prompt into consideration and answer precisely what the question is asking for. While it might be tempting to copy and paste your essay for different schools, you risk having your essay only tangentially answering the question if you aren’t writing directly to the prompt.
2. Be authentic. Be yourself.
Naturally, we’re trying to impress in our essays. However, it’s actually counterproductive trying to take on a persona you think a business school is looking for. The committee reads countless essays each year and it’s very easy for them to catch inauthenticity in your work. Therefore, it’s really important for you to represent yourself truly, and not in a way you think the school would want to see (after all, none of us can read minds!).
Your unique background, experiences, and perspectives are exactly what make you desirable. You should articulate clearly who you are, what motivates you, and what you’re passionate about while confronting your fears and doubts head-on. Sometimes, vulnerability can be your biggest strength.
Whether you want to go into consulting, start your own venture, specialize in one field, or join a non-profit — all are desirable profiles in the eyes of the committee. There’s no cookie-cutter image of what a business student should look like. So don’t feel compelled to be someone else. Rather, be confident that you as yourself is already good enough.
3. Be clear on your goals.
I know, nobody knows what’s going to happen tomorrow, let alone in five to ten years' time. However, that’s a poor excuse for not setting goals. The actual goals don’t matter as much as the goal-setting exercise itself. It really forces you to think clearly about in which direction you want to grow, who you want to be as a person, and what motivates you in your personal and professional life. Too often we get caught up in the daily hustle that we never pause to reflect on where we’re going. This is the perfect time to do so.
Even if you aren’t entirely sure about your 10-year goal, start small. Set short-term and long-term goals, and know that they may well change as circumstances evolve. There’s nothing wrong about goals evolving, but you’re definitely missing out if you aren’t setting any.
When you clearly articulate your goals, it shows two things. Firstly, it shows that you’re methodical and serious about your intentions and that you’re determined to get there. Secondly, it indicates whether you’d be a good fit for the program and whether an MBA experience can indeed get you closer to your career aspirations. So definitely do not underestimate the importance of goal-setting, and do not skimp on the time needed to do this exercise.
Sometimes talking through your thoughts with a third party can be helpful in distilling and articulating your goals. The good news is, that booking some time with an MBA coach can help you do just that.
4. Be succinct. Less is more.
Just because you’re writing complex sentence structures and including sophisticated vocabulary doesn’t mean you have strong writing and storytelling skills. Many MBA programs are already restricting word count in recent admission cycles — and it’s actually more challenging to get your idea across with fewer words than more!
You don’t have to include every detail of your past professional experience in the essay, especially since your resume already does that for you. Instead, focus on reflecting on your intrinsic motivations, belief systems, your worldview, and your personality. Share the key highlights and delve deeper into the interesting details that really illustrate how you’ve grown as an individual. And be sure to remain authentic and honest throughout your writing.
If you’d like some writing guidance, it helps to get a professional writer to polish up the language for your drafts.
5. Showcase how you can add value.
As an applicant, it goes without saying that you find value in an MBA education. However, it’s equally important for the admissions committee to see how you can add value to their business school community too. After all, they want people who can enhance the classroom discussions, improve the experience of their peers, and become valued alumni in the future who can continue contributing to the community one way or another.
Try to showcase who you’re like when you’re part of a larger community or organization, and how you made other people’s lives better by being an active member of the group. We all like doers and active contributors who constantly uplift others and bring value to the table. If you could incorporate instances like that in your essay and think in the shoes of the admissions committee, you’re more likely to make a compelling case.
6. Avoid jargon and use simple, approachable language.
MBA applicants come from all walks of life and bring deep expertise from all types of industries. Although we are very familiar with our own profession, others might be less so. As a rule of thumb, don’t assume that your readers are familiar with your job, or the language you use on a daily basis. What you consider as impressive accomplishments in your field might be lost in translation to someone outside the industry. Therefore, try to think in the shoes of someone who might not be familiar with your day-to-day work and ask yourself if they’d understand what you’ve written down.
Your essay should be easily understandable by people from all walks of life, and it shouldn’t take them two or three reads before fully digesting a sentence. Therefore, try to stay away from long or complicated sentences, and definitely don’t use flowery prose or jargon when writing your essays.
7. Proofread. Proofread. Proofread.
This might sound trivial to some, and overstated to others. However, it is so important that your essay reads well to an outsider with no prior knowledge of you, and is free of any grammatical or spelling errors. Seek out fresh perspectives and make sure your arguments are logically clear to your readers. If you want essay writing help and professional writing services to help you polish up the drafts, feel free to book my services here.
Conclusion
Most importantly, believe that you are already good enough. We all have the potential to get into business schools, you just have to figure out your unique values and make your application stand out. Fortunately, as someone who has personally gone through this journey and helped many others succeed in their applications, I can offer fresh and insightful perspectives on what sets you apart as an applicant, and how to articulate that throughout your application. If you’re interested in seeing if my help would be valuable to you, you can book a free intro call with me.
PS. Interested in working together on your MBA essay? I'm a coach on Leland; click here for my coaching profile.
Written by Isabella
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I'm a part-time MBA student at University of Chicago Booth School of Business with a full-time job as a marketing VP at tech startups. I also have both a Bachelor's and Master's Degree from Northwestern University in Journalism, Economics and Entrepreneurship. As an entrepreneur at heart, I help early stage startups build proof of concept, go-to-market strategy, and achieve exponential growth with the right growth marketing processes, content and branding. Previously, I worked at Al Jazeera English, a global news network based in Qatar as a news reporter, producer and documentarian. Having been both a journalist and a marketer, I'm highly experienced (10+ years) in writing, storytelling and personal branding. I also briefly worked at the fintech company Wealthfront as a contract content strategist. I've been offering admissions coaching services to friends and families during my free time and helped people get into Kellogg, Sloan, Booth and more. MBA application is no easy feat and getting into your dream school can sound daunting — but with the right strategies and mentorship, I'm confident you'll eventually land where you want to be!
Isabella has helped clients get into organizations like:
