Leland+ Content Library

3 Keys to Nailing the HBS Essay

Master the HBS essay! Learn 3 actionable writing tips to craft a compelling, authentic, and impactful essay that stands out to the admissions committee.

MIT Sloan Cover Letter – Operations, Analytics, and Collaborative Leadership

A concise, results-driven cover letter describing how the candidate led the development and national rollout of an analytics tool for a global retailer—blending frontline empathy, data science, and cross-functional collaboration.

Recommender Prep Packet – Timeline, Strategy, and Talking Points

A structured slide deck to guide recommenders through the application process, including school-specific expectations, key application themes, deadlines, and detailed examples to help them craft strong, personalized letters.

A Powerful Example of a McKinsey Cover Letter

Craft a compelling cover letter for the Business Analyst position at McKinsey. Showcase your leadership and problem-solving skills to stand out and get noticed.

Rare Disease: A Growth Strategy Case

Crack a growth strategy case for a pharmaceutical company focused on a rare disease. This case challenges you to identify new markets, analyze competitive landscapes, and formulate a plan to expand the drug's reach.

How to Answer "Why an MBA?" for Duke Fuqua

A top admissions expert analyzes a successful deferred MBA essay for Duke Fuqua and breaks down how to answer the "Why is pursuing an MBA the right next step for you?" question.

The Importance of Behavioral Questions

Learn why behavioral questions are so important in interviews. This guide breaks down what recruiters are looking for and how to craft powerful, memorable answers.

Dissecting the 3 Parts of an Interview

Ace your next interview! We break down the three key parts of an interview and give you the strategies you need to prepare for, stand out, and land the job.

How to Write the Fuqua Community Essay

A top MBA admissions expert analyzes a successful essay for Duke Fuqua and breaks down how to answer the "community" prompt and showcase your "Team Fuqua" spirit.

Transitioning to PM from Consulting

A step-by-step guide on how to leverage your consulting background to break into a PM role, with examples of how your consulting skills can apply to product management.

Interview Prep Mentality

Learn how to approach interviews with the right mindset. We break down the key strategies to prepare for, stand out in, and land your dream job.

Brainstorming Strategies for Consulting Cases

Learn the core brainstorming strategies you'll need to excel in case interviews. We'll walk through techniques to generate creative and structured ideas.

Company Research: Cover Your Bases

Learn how to research the company you are applying to, starting with the initial research phases.

Investment Banking Cover Letter Template

Use this fill-in-the-blank template to craft a cover letter that stands out to investment banking recruiters.

Framework: Hooked (User Acquisition & Retention)

Learn the "Hooked" model to create products users can't live without. A guide for PMs on user retention, triggers, and variable rewards.

Framework: Leland's Ultimate Product Design Framework

Leland's top PMs and designers share a proven framework to create intuitive, user-centric products that solve real problems.

Market Sizing Walkthrough: US Fruit Market Guesstimate

This video breaks down a guesstimate problem: estimating the US fruit market. Learn the frameworks and math you need to ace your consulting case.

Non-Business Prompts: Case Interview Exercises

A series of case interview exercises that don't have traditional business prompts. Learn how to apply structured thinking and logical reasoning to unconventional problems.

MBA Resume Template – Fillable Format for Customization

A clean, structured Word template designed to help applicants craft an MBA-ready resume, with prompts for quantifiable achievements and leadership highlights.

Mastering On-Cycle PE Recruiting: The Ultimate Insider's Guide

A behind-the-scenes look at on-cycle private equity recruiting with tips, timelines, and strategies for success.