Leland+ Content Library

Customer Discovery Interview Guide: Questions, Structure & Best Practices

Complete interview reference guide with all key questions organized by interview stage (context, jobs to be done, future state), red flags vs. green flags to watch for, and preparation checklist. Use this before every interview to stay focused on learning truth rather than seeking validation.

Interview Synthesis Guide: From Data to Decisions

Step-by-step synthesis guide covering the 5-step process (consolidate, identify patterns, prioritize, validate JTBD, decide what to build), pattern-finding questions to ask across interviews, priority framework matrix, common synthesis mistakes to avoid, signs you've done good synthesis, and an action plan.

Executive Systems for Life and Work: Applying CEO-Level Tools to Your Personal and Family Life

The best leaders don’t just run great companies—they run their lives with the same level of clarity, structure, and purpose. In this session, expert Leland coach Gwen T. will share how to apply executive-level systems and frameworks to your personal and family life to create more alignment, efficiency, and peace of mind. ​You’ll walk away with practical, easy-to-implement strategies to operate your life like a high-performing organization—without losing sight of what matters most.

Summarizing & Synthesizing (Using ChatGPT)

Learn how AI condenses complex information into actionable summaries and takeaways.

Impactful Interview Best Practices

Learn the dos and don'ts of a successful interview, from preparation to follow-up, to make sure you land the job.

Day in the Life of a Product Designer

Take a peek into the daily routine of a Product Designer. See how they balance meetings, design work, and cross-functional collaboration.

Why AI? Setting the Foundation

Understand the purpose of AI in organizations and how a people-first approach drives lasting value.

Tips for Success: Navigating MBA Letters of Recommendation

MBA letters of recommendation! Who do I ask for a letter of recommendation? How do I make a successful recommender packet? When is the right time to ask recommenders? How do I ask? How do I ensure my recommender writes a winning recommendation? ​If any of these questions have crossed your mind and you're applying to top MBA programs like Stanford GSB, Harvard Business School, and Wharton, join this event to learn what it takes to obtain the best letters from your recommenders. Your host for this session is Angela C.! With extensive experience coaching applicants into top MBA and dual-degree MBA/MPP programs (including Stanford GSB, Harvard Business School, Wharton, and MIT Sloan), Angela understands what it takes to stand out. Her clients have successfully pivoted careers, secured scholarships, and been admitted to highly competitive programs.

Heuristic Evaluation

Learn how to conduct a heuristic evaluation to identify usability problems and improve your product's user experience with Nielsen's 10 principles.

Synthesizing Interview Discoveries into Useful Insights

Learn how to consolidate interview data, identify patterns (problem, solution, pain point, language, and buyer patterns), prioritize insights using frequency × urgency framework, validate your JTBD statement with real customer language, and make three critical decisions: Is this worth solving? What's the MVP? Who do we build for first?

Intro to using Figma

Learn the basics of Figma to start designing your own websites and apps. This guide covers the essential tools and features you need to know.

The How Might We Framework for Reframing Problems

Learn what makes a great "How Might We" statement (broad enough for creativity, narrow enough to be actionable, outcome-focused), see examples from Notion and Loom showing insight-to-HMW transformation, and get tips for writing HMWs that inspire your team.

Digital Accessibility

Learn the principles of digital accessibility and how to create inclusive designs that can be used and understood by all people, regardless of ability.

What is Market Research?

Learn the fundamentals of market research, including key methods and how to use data to make smart business decisions and gain a competitive edge.

Intro to Design Systems

A beginner's guide to building, implementing, and maintaining a design system. Learn how to create consistency and scale your designs.

Design Affordances

Learn what design affordances are and how to use them to create intuitive, user-friendly designs that guide people to interact with your product.

Universal Design

Learn the seven principles of universal design to create products that are usable by everyone, regardless of age, ability, or background.

UX Metrics

Learn the key metrics to evaluate the success of your designs. This guide shows you how to measure user behavior and prove your impact.

Jobs to Be Done Framework Reference Guide with Multi-Industry Examples

Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.

Systems Thinking in UX Design

Master systems thinking to design cohesive, scalable products. Learn to see the bigger picture and understand how every part of a design connects.