Leland+ Content Library

UX Research

Learn how to conduct effective UX research to understand users, validate ideas, and make data-driven decisions that lead to better products.

How to Conduct Useful Customer Discovery Interviews

Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.

BCG Casey Chatbot 2 – Interstate Highway Corp (Highroad)

Practice test 2

BCG Casey Chatbot 5 – AeroView (Spacescan)

Practice test 5

BCG Casey Chatbot 7 – Metro Financial Group (UCB)

Practice test 7

Resources for Design Students

Discover the best online tools, communities, and learning platforms to help you build your portfolio, master your craft, and launch your design career.

BCG Casey Chatbot 1 – PolarTech (Edison)

Practice test 1

BCG Casey Chatbot 4 – Transitz (Mover)

Practice test 4

BCG Casey Chatbot 8 – Lifeguard (Vivita Project Wapple)

Practice test 8

US-Style Networking: How To Land a Job in the States

Networking is one of the most powerful tools for landing opportunities in the U.S.—but it often looks very different from what international students and professionals are used to. In this workshop, Leland coaches Fiona T. (expert in finance recruiting), Madhuri M. (former hiring manager at Adobe), and Alyssa T. (Bain consultant) will break down the unique culture of U.S.-style networking and share practical strategies for building authentic connections that open doors to jobs and internships.

BCG Casey Chatbot 10 – National Health Trust (Ministry of Health)

Practice test 10

Prototyping

Learn the fundamentals of prototyping. This guide covers the different types and tools to help you test and iterate on your designs.

Sample Written Communications to Supervisor

See real examples of effective emails for status updates, feedback requests, and tough conversations to manage your supervisor’s expectations.

Walk through to Roles in AI — How It Differs from Traditional Tech

This guided session introduces you to key roles like research engineer, forward deployed engineers, and different GTM jobs at AI companies and how to think about them.

Crafting a Resume That Wins Fletcher School Admissions

See the actual resume that got one student accepted into The Fletcher School at Tufts University.

How to Research Potential Companies

Go beyond the website. Learn how to research companies effectively to ace your interviews and find a role that's the perfect fit.

GSB Admit - What Matters Most - Finance VC Climate

What Matters Most Essay Example - climate, career, and future ambitions

GSB Admit - Why Stanford Essay - Climate VC

Why Stanford essay from finance > climate VC candidate

GSB Admit - Rec Letter - Direct Manager VC

Example Direct Manager Recommendation from GSB Admit

How to Create a Winning DMBA Resume

The resume is one of the most important elements of your Deferred MBA application. Besides being the basis of your entire application, it's also where you get to sell the Admissions Committee on your story, and prove to them why they should take a chance on you. In this event, we'll review the various components of the resume and discuss how to mine your background and experience to make you stand out!