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"Why Stanford?" How to Tackle This Important Essay

Fri, August 19 @ 12 AM UTC

60 minutes long

$40 per attendee

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About this class

There is a lot to like about the world's most competitive business school. Deciding how the GSB's unique curriculum and culture resonates with you is hard. This workshop will give you the tools to bridge the gap between you as an applicant, your time at the GSB, and the impact you desire to create afterwards.

What we will cover:

  • A visualization to help you uncover your career aspirations and why.

  • Review 2-3 essays and analyze them. We will uncover what made them winning essays and discuss what makes a compelling "Why Stanford" structure.

  • Discuss how to uncover specifics of the GSB culture and curriculum as an applicant. Specificity is key to this essay!

  • Begin outlining your essay.


You will be able to set up 1:1 time with Chas after the session to continue working on your essay.

How to Enroll

  • 1

    Go to Chas's Leland profile

  • 2

    Navigate to the Packages section

  • 3

    Select the ""Why Stanford?" How to Tackle This Important Essay" Class package

  • 4

    Proceed to checkout

About the host

Chas F.

Stanford MBA from a "Non-Target" Undergrad

I graduated from the Stanford GSB in 2022. I am now starting a private equity firm.

I've spent my career in investing. Prior to business school, I worked at Credit Suisse in New York and Dodge & Cox, a mutual fund, in San Francisco. As a side hustle, I founded a career and life coaching business called Unlocked Careers. We specialized in helping college students and recent graduates frame their personal story, network effectively, and nail interviews. I loved this work and it drove my decision to continue coaching while starting my own firm after business school.

I specialize in helping my clients frame their application narrative. I love helping people visualize their "why" for attending school and drilling in to who they are. Once pen is on paper (in essays or resumes), I give honest and direct feedback while trying to tie everything back to your "why." Importantly, I think letters of recommendation are the most underrated part of the application. I have tools to help my clients maximize their recommendations.

Finally, I am from a non-target undergrad, the University of Utah, with a traditional demographic profile and career path. I think I can be particularly helpful for applicants with this type of background.