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"Why Stanford?" How to Tackle This Important Essay

Thu December 8 @ 1:00 AM UTC

60 minutes long

$40 per attendee

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About this class

The second of the Stanford University Graduate School of Business' difficult MBA application essays, "Why Stanford?" requires candidates to self-reflect, understand the program, and be able to articulate a cohesive answer. With both prompts, Stanford's MBA admissions officers are trying to get a more holistic view of the applicant and their values.

There is a lot to like about the world's most competitive business school. Deciding how the GSB's unique curriculum and culture resonates with you is hard. This workshop will give you the tools to bridge the gap between you as an applicant, your time at the Stanford Graduate School of Business, and the impact you desire to create afterwards in a way that will impress the admissions committee.

What we will cover:

  • First, you'll be provided with a visualization to help you uncover your career aspirations and motivations for them.
  • Review 2-3 essays and analyze them. We will discuss what made them successful and what makes a compelling "Why Stanford?" structure.
  • Discuss how to uncover specifics of the GSB culture and curriculum as an applicant. Specificity is key to this essay!
  • Begin outlining your essay.


Business school applications are a tough and lengthy process and the best way to differentiate your candidacy is to work with a coach. Following this class, you'll be able to set up 1:1 time with Chas in order to continue working on this essay question and the rest of your application. Let's get you one step closer to getting into this top MBA program.

How to Enroll

  • 1

    Go to Chas's Leland profile

  • 2

    Navigate to the Packages section

  • 3

    Select the ""Why Stanford?" How to Tackle This Important Essay" Class package

  • 4

    Proceed to checkout

About the host

Chas F.

Stanford MBA from a "Non-Target" Undergrad

I graduated from the Stanford GSB in 2022. I am now starting a private equity firm.

I've spent my career in investing. Prior to business school, I worked at Credit Suisse in New York and Dodge & Cox, a mutual fund, in San Francisco. As a side hustle, I founded a career and life coaching business called Unlocked Careers. We specialized in helping college students and recent graduates frame their personal story, network effectively, and nail interviews. I loved this work and it drove my decision to continue coaching while starting my own firm after business school.

I specialize in helping my clients frame their application narrative. I love helping people visualize their "why" for attending school and drilling in to who they are. Once pen is on paper (in essays or resumes), I give honest and direct feedback while trying to tie everything back to your "why." Importantly, I think letters of recommendation are the most underrated part of the application. I have tools to help my clients maximize their recommendations.

Finally, I am from a non-target undergrad, the University of Utah, with a traditional demographic profile and career path. I think I can be particularly helpful for applicants with this type of background.